GREYHOUND CAFE- chic urban cafe serving innovative Thai & international cuisine- Thonglor, Bangkok

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The Greyhound Cafes in Bangkok have evolved as an extension of the leading Thai fashion label- Greyhound– which was founded in 1980 as a line of men’s casual wear. Later expanding the label into women’s wear, leather goods and accessories- the brand concept of  ”chic and contemporary- simple but with a twist” has reflected the lifestyle and ethos of the founders. As such, the progression to the opening of a lifestyle cafe was virtually an inevitability. The first cafe was opened within the Greyhound fashion store at the upmarket Emporium mall in Bangkok in 1997, and the acclaim and popularity of the original Greyhound Cafeled to the opening of a further 6 cafes, all located within prestigious lifestyle malls and department stores in Bangkok. Just recently ( October 2011), Greyhound have taken their first steps into the international market, opening a Greyhound Cafe in the premier IFC Mall in central Hong Kong. The dining concept at Greyhound reflects the style of the fashion label- offering a casual but chic experience, with an expansive and eclectic menu of Thai and international dishes, simply prepared- but with creative twists.

The Greyhound Cafe located on the street level at the J Avenue Lifestyle Mall in the uber-trendy Thonglor area of Bangkok has been one of the most popular of the Bangkok branches. The cafe interior has been recently refurbished, and is an excellent representation of the design concept and ambience of the Greyhound style. All the Greyhound Cafes share the same essential design elements- a contemporary, pared-down urban chic, with a palette of industrial tones and textures- metal, timber, exposed brickwork, and unfinished concrete- combined with some quirky touches to the furnishings. The cafe at J Avenue has the added attractions of an outdoor terrace area, and adjacent to the main entrance- a separate Sweet Hound bar serving their creative and indulgent dessert menu.

The interior of Greyhound cafe at J Avenue has a number of separate zones- by the front entrance is a casual lounge area- for conversations over a drink, snacks or desserts. A feature wall of washed brickwork with the raised out logo catches the attention. Overhead, exposed metal ducts and suspended metallic tubular light fittings provide the industrial chic elements. Full height floor to ceiling glass provides abundant natural light- and views of the promenading pedestrians. The timber panelled bar counter is prominent in the centre of the space- separating the front lounge area from the main dining room at the rear.

The main dining room incorporates a number of the Greyhound “signature” design elements- the full-wall blackboard with hand written menus, black leather banquette seating along the walls; and the tables dressed with white tablecloth and with an assortment of mis-matched chairs. The dining room has a soothing outlook over the outdoor garden wall greenery.

The culinary concept at Greyhound Cafe is pitched perfectly at the urban chic lifestyle of the brand’s customers. The menu is an assemblage of  Thai and International dishes, ranging from home-recipe “favourites’ to more contemporary creative  dishes. The wide variety of menu choices assures there is something to suit all tastes- and for regular diners something new to try at each visit. Menus include Soups and SaladsAppetisers- Western & Thai/ Asian; Sandwiches and Burgers; Pastas; Vegetarian; and Main Dishes- Western & Thai/Asian. Signature dishes include“Greyhound’s Famous Fried Chicken Wings”; Salmon Carpaccio in Spicy Hot SauceComplicated Noodles; Spaghetti with Thai Anchovy;  and Hainanese Chicken Rice. New dishes are created and added to the menus regularly.

The Sweet Hound is a recent addition to the Greyhound Cafe experience- currently only available at  J Avenue and Siam Paragon. The stand-alone dessert bars offer a large selection of indulgent desserts- with the specialty being their “High Fashion Waffles”. The menu of 47 items also featuresCake & CrepeParfait; and Thai dessert & Ice Cream.

The Greyhound Cafes in Bangkok continue to deliver a consistently high standard of service and dining experience- with queues for tables- particularly at lunchtime- a good indication of the enduring popularity. The blend of urban chic interiors, a casual and relaxing atmosphere, and a simple, easy food concept – at reasonable prices- has proven a winning formula.

Greyhound Cafe at Harbour City, Hong Kong

As an extension of its apparel offer, Thai fashion label Greyhound opened its first café in Bangkok in 1997. Moving on to international expansion, the café has now launched two premises in Hong Kong, at the IFC shopping mall and Harbour City shopping mall.

Curated by Alex Choi Design & Partners, the interior design aims to reproduce the quirky, contemporary chic style of the Bangkok cafes, with mix-match chairs and coloured textiles, light globes suspended overhead from looping cords, and hand-painted wall murals.

 

The Greyhound Cafe is located in a corner space of the Podium zone within the prestigious ifc mall in central Hong Kong. The cafe presents an open facade to the main mall floor, with windows providing both abundant natural light and a pleasant outlook over the harbourfront. The interior design faithfully reproduces the quirky, contemporary chic style of the Bangkok cafes. Details such as the light globes suspended overhead from looping cords, to the hand-painted wall murals (the same Thai artist who has decorated the Bangkok cafes was flown to Hong Kong to personally create the murals on the walls) to replicate the ambiance of the Bangkok Greyhound experience. The cafe seats around 120 patrons- withvarious table arrangements, a black leather banquette across the rear wall, and a private room opposite the bar counter.

 

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