Theurel & Thomas by Anagrama

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Mexican studio Anagrama have created the interiors and branding for the first shop in Mexico dedicated to French macaroons.

Called Theurel & Thomas, the store is predominantly white to allow the colours of the macaroons to stand out.

Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.

For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

One of the most important extensions of a brand, which has a business based in store selling, is the design and ambiance of the stores. The pâtisserie of Theurel & Thomas has an enlighten space with an exclusivity and elegance atmosphere.

The store location is found in San Pedro, Mx. Latin America’s most affluent suburb.

White is a central part of the design and it plays as a contrast with the colors of the French macarons.

Details were an essential part of our work. We meticulously selected each porcelain piece making a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine. We created the brand as well as the architectural space.


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